Brand or Deal Loyalty?
Stop Buying Customers and Start Building Fans
Discount-driven growth is a treadmill: the moment you stop, your customers do too. Brad exposes the hidden cost of deal-driven acquisition and the strategic shift required to build brand affinity that compounds.
Walk away with a clear audit of where your business is renting loyalty — and how to convert it into the kind your competitors can't outbid.
Best for
Brand strategists, CMOs, and retail/B2B sales leaders.
Key takeaway
A comprehensive audit of your current customer incentives to ensure you are building sustainable, value-driven relationships rather than expensive transactional habits.
What your audience will learn
- Audit your funnel to separate brand fans from deal-chasers
- Identify the four discount habits that quietly erode brand equity
- Reposition your incentives around purpose, status, and belonging
- Build a customer lifecycle that increases LTV without margin erosion
Ready to bring Brand or Deal Loyalty? to your event?
Every keynote is customized to your audience, industry, and strategic priorities — with pre- and post-event resources for your leadership team.
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