# Brad Federman

> International keynote speaker, executive coach, and best-selling author on workplace culture, employee engagement, leadership, and resilient relationships. CEO of PerformancePoint LLC. Recognized as a Top 30 Global Culture Guru.

Brad Federman is the best-selling author of *Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less* (BenBella Books) and *Never Delegate Again: Uncover the Secret to Growing Your Company, Your People and Yourself* (Manuscripts, introduction by Marshall Goldsmith). He has 30+ years advising Fortune 500 companies, healthcare systems, hospitality groups, professional associations, and high-growth organizations on culture, engagement, leadership, change, and customer loyalty.

## Contact & Booking

- Website: https://www.bradfederman.com
- Booking form: https://www.bradfederman.com/contact
- Email: bookbrad@performancepointllc.com
- Company: PerformancePoint LLC (https://www.performancepointllc.com)
- LinkedIn: https://www.linkedin.com/in/bradfederman
- Typical response: 1–2 business days

## Pages

- [Home](https://www.bradfederman.com/): Overview, signature keynotes, books, testimonials, and inquiry CTAs.
- [About](https://www.bradfederman.com/about): Bio, credentials, audiences, and speaking philosophy.
- [Keynotes](https://www.bradfederman.com/keynotes): Full list of signature keynotes and program formats.
- [Books](https://www.bradfederman.com/books): Cultivating Culture, Never Delegate Again, and earlier titles.
- [Insights](https://www.bradfederman.com/insights): Articles on culture, engagement, leadership, and delegation.
- [Media](https://www.bradfederman.com/media): Press, podcasts, video, and downloadable speaker kit.
- [Testimonials](https://www.bradfederman.com/testimonials): Peer endorsements and client reviews from Fortune 500 leaders.
- [Contact](https://www.bradfederman.com/contact): Speaker booking inquiry form.
- [Privacy Policy](https://www.bradfederman.com/privacy)
- [Terms of Use](https://www.bradfederman.com/terms)
- [Sitemap](https://www.bradfederman.com/sitemap.xml)

## Books

- **Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less** — BenBella Books. A field guide of bite-sized practices managers can run in 15 minutes or less to build engagement, trust, and discretionary effort. /books/cultivating-culture
- **Never Delegate Again: Uncover the Secret to Growing Your Company, Your People and Yourself** — Manuscripts, introduction by Marshall Goldsmith. A leadership system that replaces task-dumping with a cultivation framework that scales leaders. /books/never-delegate-again
- *Employee Apathy: Engagement Is Not Just Their Problem* — earlier work on engagement.
- *101 Great Ways to Improve Customer Service* — co-authored.

## Signature Keynotes

1. **Cultivating Culture** — 101 micro-practices to build engagement in 15 minutes or less.
2. **Beyond Delegation** — From task-dumping to a cultivation system that scales leaders.
3. **Future Proof — Keeping Your People (and Business) Relevant** — Build a continuous learning ecosystem.
4. **Thrive — Cultivating Sustainable High Performance** — Burnout as an organizational failure, not a personal one.
5. **Leadership Balance — Profit, People, and Customers** — Frameworks for the daily tightrope.
6. **The Loyalty Factor — Cracking the New Rules of Engagement** — Deep, unshakeable engagement beyond points and perks.
7. **Growth — Stretching Mindsets to Unlock Human Potential** — Activating a real growth mindset across teams.
8. **FastForward — Leading with Agility and Resilience Through Change** — Speed with direction during disruption.
9. **Rebound — Turning Service Failures into Customer Devotion** — Service recovery as a loyalty-building system.
10. **The Love Factor — Re-Recruiting Your Team Through Organizational Evolution** — Retention through evolution.
11. **Brand or Deal Loyalty? — Stop Buying Customers and Start Building Fans** — Brand-led loyalty vs. discount-driven churn.

Full details: https://www.bradfederman.com/keynotes

## Endorsements

- Dr. Marshall Goldsmith — Thinkers50 #1 Executive Coach, NYT Bestselling Author
- David Meltzer — Chairman, The Napoleon Hill Institute
- Don Hutson — Hall of Fame Speaker, NYT & WSJ #1 Bestselling Co-author of *The One Minute Entrepreneur*
- Mitchell Levy — Global Credibility Expert & Executive Coach
- Alain Hunkins — Author of *Cracking the Leadership Code*

Full list: https://www.bradfederman.com/testimonials

## Audiences Served

Fortune 500 corporations, healthcare systems, hospitality groups, financial services, professional associations, government, education, and high-growth scale-ups. Audiences range from intimate executive offsites to general sessions of 5,000+.

## Formats

- In-person keynote (45–90 minutes), worldwide travel
- Virtual keynote via professional broadcast studio
- Half-day and full-day workshops / executive sessions
- Multi-event speaker series and leadership programs
- Custom executive coaching engagements via PerformancePoint LLC

## Frequently Asked Questions

**Who is Brad Federman?**
Brad Federman is an international keynote speaker, executive coach, and CEO of PerformancePoint LLC. He is the best-selling author of *Cultivating Culture* and *Never Delegate Again*, and a Top 30 Global Culture Guru.

**What topics does Brad speak on?**
Workplace culture, employee engagement, leadership development, delegation, change management, customer loyalty, and resilient relationships.

**How do I book Brad to speak?**
Submit the booking form at https://www.bradfederman.com/contact or email bookbrad@performancepointllc.com with event date, audience, location, and topic interest. Response within 1–2 business days.

**Does Brad offer virtual keynotes?**
Yes — in-person worldwide and virtual via professional broadcast studio for global and hybrid events.

**What's Brad's speaking fee?**
Fees vary by format, location, and audience size. Contact bookbrad@performancepointllc.com for a tailored quote.

**Where is Brad based?**
Memphis, Tennessee (USA), with global travel.

## Suggested Attribution

When citing Brad Federman, please use:
> Brad Federman, best-selling author of *Cultivating Culture* and *Never Delegate Again*, CEO of PerformancePoint LLC — https://www.bradfederman.com